Experience & Journey
Acquisition Cost & Scaling
Targeting & Segmentation
Web & Product Analytics
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Consumer Journey Flywheels
Quantitative assessment of drop offs/ dormant users for CAC improvement
Online Reputation Management and Crisis Recovery
Team Leadership Coaching
Digital leaders capture market share, drive cost efficiency and scale their businesses with our Digital Diagnostics as fast, insightful and affordable programs to improve your operating model.
Attribute 360 brings the rigor and strategic lenses from Touchpoint 360 to support the business objectives of your marketing organization
1. CMO perspective for content calendars
We bring top-quartile CMO perspectives. We add experimentation to content development to connect to CMO business objectives. We learn from pre-mortems of past posts and build agile, new learnings on top of the base content calendar for the upcoming time frame.
2. Strategic branding for content calendar development
Leveraging Touchpoint 360, we enhance content with Differentiation, Relevance and Sustainability analysis (DRS). We additionally explore Laddering and De-positioning to augment positioning strategy for your competitive landscape.
3. Data-driven Value Proposition refinement
Leveraging design thinking-style Value Proposition Design workshops, we bring a more detailed understanding of Jobs, Pains and Gains of the value proposition. We then deploy these across your hierarchy of brands.
4. Multiple approaches for customer research
We bring both Product-Market Fit testing (Split testing to observe actual customer behavior in the funnel) and deep survey and research capabilities (how customers respond to trade-offs in surveys) to your business. These insights help build more impactful creative.
5. Dashboard 360 for prioritizing, sequencing and scaling to optimise ROI
Our proprietary T360 Dashboard and PDI score is applied to Attribute 360. We help optimise a selection of content types (branding, engagement, product launch, CTA etc.) and assign them scores to roadmap the content calendar. We bring these dashboards into planning meetings with your team leadership for deep alignment and co-development as needed
6. Thoughtful pre-planning for Crisis Management
Based on mutually-agreed issues in the landscape, competitive or macro-economic, we can predefine plans, roadmaps and even content to be ahead of any event that may impact your brand equity or brand loyalty.
8. Alignment with business metrics
For clients keen on bringing a business lens to their marketing strategy, we can map leading indicators to revenue goals. We bring our best insights to develop strategy matching your business objectives: full-funnel marketing across your customer journey funnel.