Go-To-Market Strategy

Performance Marketing for Demand Generation

Product-Market Fit Testing

Influencer Marketing

Content Strategy



Audits to Prioritise Opportunity

Journey & Drop-off Analysis



Social Media Marketing

Attribute 360

Retention: Onboarding & Nurturing Habit Formation



Launch: Guiding product and GTM strategy with customer behaviour data

Introducing Product-Market
Fit Testing and Experimentation

De-risk product launching | De-risk marketing campaigns | Guide product roadmaps

pmft 1

Evidence-based with customers in the wild

Analyse actual customer behaviour (what they do) not just what they say (on a survey). 

Present hard data to leadership to justify further investment.

pmft 2

Iterative, de-risk

Efficiently prove ideas or drop and replace them.

Progressively reduce uncertainty and risk before investing or launching

Continuously refine messaging to improve conversion rates.

pmft 3

Remain anonymous or leverage your brand

If you so wish, practice anonymous testing to innovate without risk to your brand.

Choose to leverage your brand only when the numbers say you’re ready.

pmft 4

Flexible enough to serve various strategic directions

PMFT can adapt and flex according to your needs.

Test low-hanging fruit (pre-testing marketing campaigns) or be ambitious by testing to re-align your strategy in a changing environment.

Product-Market Fit Testing for Venture Capital:
Bottom-up Acquisition Valuation

pmft 1

Test response of best fit Customers and identify adjacent customers

pmft 2

Estimate CAC of your target launch segment

pmft 3

Develop more effective marketing assets with evidence

Digital Strategy with Attribute 360

GrowthOps Touchpoint 360

Attribute 360 brings the rigor and strategic lenses from Touchpoint 360 to support the business objectives of your marketing organization

1. CMO perspective for content calendars

We bring top-quartile CMO perspectives. We add experimentation to content development to connect to CMO business objectives. We learn from pre-mortems of past posts and build agile, new learnings on top of the base content calendar for the upcoming time frame.


2. Strategic branding for content calendar development

Leveraging Touchpoint 360, we enhance content with Differentiation, Relevance and Sustainability analysis (DRS). We additionally explore Laddering and De-positioning to augment positioning strategy for your competitive landscape.


3. Data-driven Value Proposition refinement

Leveraging design thinking-style Value Proposition Design workshops, we bring a more detailed understanding of Jobs, Pains and Gains of the value proposition. We then deploy these across your hierarchy of brands.


4. Multiple approaches for customer research

We bring both Product-Market Fit testing (Split testing to observe actual customer behavior in the funnel) and deep survey and research capabilities (how customers respond to trade-offs in surveys) to your business. These insights help build more impactful creative.


5. Dashboard 360 for prioritizing, sequencing and scaling to optimise ROI

Our proprietary T360 Dashboard and PDI score is applied to Attribute 360. We help optimise a selection of content types (branding, engagement, product launch, CTA etc.) and assign them scores to roadmap the content calendar. We bring these dashboards into planning meetings with your team leadership for deep alignment and co-development as needed


6. Thoughtful pre-planning for Crisis Management

Based on mutually-agreed issues in the landscape, competitive or macro-economic, we can predefine plans, roadmaps and even content to be ahead of any event that may impact your brand equity or brand loyalty.


7. Reach-Cost-Quality (RCQ) assessment of your channels

Another element of data-driven marketing & paid media management/channel optimization, we can develop RCQ dashboards to provide a single metric to compare ROI across channels and develop an optimum marketing mix for allocation.


8. Alignment with business metrics

For clients keen on bringing a business lens to their marketing strategy, we can map leading indicators to revenue goals. We bring our best insights to develop strategy matching your business objectives: full-funnel marketing across your customer journey funnel.


Ready to get started?

Ready to get started?