Build, Launch & Grow Solutions
Our Launch solutions support your transformation and growth initiatives. Our customer-centric approach supports your KPI’s by integrating audits that inform execution around customer experience, experimentation and performance marketing.
Go-To-Market Strategy
Performance Marketing for Demand Generation
Product-Market Fit Testing
Influencer Marketing
Content Strategy
Audits to Prioritise Opportunity
Journey & Drop-off Analysis
Segmentation
Personalization
Social Media Marketing
Attribute 360
Retention: Onboarding & Nurturing Habit Formation
Launch: Guiding product and GTM strategy with customer behaviour data
De-risk product launching | De-risk marketing campaigns | Guide product roadmaps
Present hard data to leadership to justify further investment.
Efficiently prove ideas or drop and replace them.
Progressively reduce uncertainty and risk before investing or launching
Continuously refine messaging to improve conversion rates.
Choose to leverage your brand only when the numbers say you’re ready.
Test low-hanging fruit (pre-testing marketing campaigns) or be ambitious by testing to re-align your strategy in a changing environment.
Attribute 360 brings the rigor and strategic lenses from Touchpoint 360 to support the business objectives of your marketing organization
1. CMO perspective for content calendars
We bring top-quartile CMO perspectives. We add experimentation to content development to connect to CMO business objectives. We learn from pre-mortems of past posts and build agile, new learnings on top of the base content calendar for the upcoming time frame.
2. Strategic branding for content calendar development
Leveraging Touchpoint 360, we enhance content with Differentiation, Relevance and Sustainability analysis (DRS). We additionally explore Laddering and De-positioning to augment positioning strategy for your competitive landscape.
3. Data-driven Value Proposition refinement
Leveraging design thinking-style Value Proposition Design workshops, we bring a more detailed understanding of Jobs, Pains and Gains of the value proposition. We then deploy these across your hierarchy of brands.
4. Multiple approaches for customer research
We bring both Product-Market Fit testing (Split testing to observe actual customer behavior in the funnel) and deep survey and research capabilities (how customers respond to trade-offs in surveys) to your business. These insights help build more impactful creative.
5. Dashboard 360 for prioritizing, sequencing and scaling to optimise ROI
Our proprietary T360 Dashboard and PDI score is applied to Attribute 360. We help optimise a selection of content types (branding, engagement, product launch, CTA etc.) and assign them scores to roadmap the content calendar. We bring these dashboards into planning meetings with your team leadership for deep alignment and co-development as needed
6. Thoughtful pre-planning for Crisis Management
Based on mutually-agreed issues in the landscape, competitive or macro-economic, we can predefine plans, roadmaps and even content to be ahead of any event that may impact your brand equity or brand loyalty.
7. Reach-Cost-Quality (RCQ) assessment of your channels
Another element of data-driven marketing & paid media management/channel optimization, we can develop RCQ dashboards to provide a single metric to compare ROI across channels and develop an optimum marketing mix for allocation.
8. Alignment with business metrics
For clients keen on bringing a business lens to their marketing strategy, we can map leading indicators to revenue goals. We bring our best insights to develop strategy matching your business objectives: full-funnel marketing across your customer journey funnel.