2024 Marketing Trends: How Technology Is Transforming Creativity
In the fast-paced world of business, agility is the name of the game. Surprisingly, technology is...
Winning in Singapore's B2B Market is About Nailing the Basics
“The B2B Marketing Benchmark” report, released by LinkedIn and Ipsos in June 2023, suggests that...
How generative AI is impacting the creative industry
At the turn of the decade, technology had already begun to change the nature of self-identity....
Perspectives from women in marketing tech on overcoming industry challenges
The global marketing technology market’s value was estimated at nearly 345 billion U.S. dollars in...
Time to Reimagine Talent Retention: Marketing Agencies Need to Rethink, Adapt and Evolve
The pandemic has been the very definition of ‘disruptive’, forcing us to now adapt and work in an...
Top digital FSI trends to watch out for in Southeast Asia for 2023
The year 2022 has been intense for the Southeast Asia financial markets. From the surge in...
Digitally mature companies are more profitable. Here’s how to bring it to your organisation.
From buzzword to business necessity, digital transformation continues to be a top priority for...
How to increase your market share and margins with long-term brand building
CMOs are seen to be key drivers of growth in a company. With a need to assess effectiveness on...
Beyond writing: Maximising the use of Copywriting AI to drive productivity
Copywriting is not easy. Going beyond simple writing, it’s about crafting an experience that...